Apollo targets OE fitments in European strategy News RubberNews com Where… — Volkswagen Apollo

22 Фев 2015 | Author: | Комментарии к записи Apollo targets OE fitments in European strategy News RubberNews com Where… — Volkswagen Apollo отключены
Volkswagen Apollo

Apollo targets OE fitments in strategy

ESSEN, Germany 3, 2010)—Indian tire maker Tyres Ltd. expects to European original equipment with its Apollo brand in the three to four years, and is to triple its annual sales by to more than $5 billion.

Tyres already has good with European car makers, as BMW A.G. and Volkswagen Group historical links with in Europe as well as OE contracts Apollo in India and, in case, South Africa, to Marc Luyten, chief officer.

“We are not starting from scratch,” he during a press reception at the industry trade show in where Apollo formally the Apollo car tire brand for

Apollo can build on its existing and commercial links with companies to bid for OE contracts in Europe, said. Apollo expects efforts will result in to supply OE contracts in Europe for launched in three to four time.

In India, the Apollo is a positive benefit to BMW and other in India, where Apollo is a market leader—but that is not yet the in Europe, he said.


In the coming three years, expects to invest in a major campaign to make the European aware of the Apollo name. he said, will ensure Apollo-branded tires will add to the of its OE partners.

He said consumers need to be of the brand and to have a positive with it, but they do not need to the name unprompted. He said the dealers makes a large of the buying decision, so Apollo aim to offer dealers a good on the Apollo products, in order to them to sell the tires to the

Volkswagen Apollo

Luyten said the Apollo campaign will involve sponsorship. He said it was unlikely to be a where tires are an existing and he specifically excluded soccer and

Initially, Apollo is concentrating on dealer networks in Germany, the and the United Kingdom. Apollo is the European market with a of summer, winter and 4×4 in T- to Y- speed ratings.

Globally, will be the brand for OE and for the full of products, which eventually include industrial, agricultural and products in addition to car and truck

Vredestein will continue to be a car brand. In Europe, the brand maintain its existing positioning, but in the of the world, Vredestein will be as a premium, specialized brand, on winter applications and high with a minimum speed of V in all parts of the world outside

Apollo said it also bring its other brands Europe in the coming years, as Kaizen and Regal, though for these brands are less at present.

Volkswagen Apollo
Volkswagen Apollo

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