Volkswagen — Volkswagen Bora

11 Июн 2015 | Author: | Комментарии к записи Volkswagen — Volkswagen Bora отключены

Volkswagen Bora

Volkswagen has been the largest car in Europe since the 1970s. It has the largest assembly plant and best selling car (Golf) in

Being a German company, group positions its brands at the part of the market — is mass premium, Volkswagen is while Bentley, Lamborghini and are prestige marques. Only the SEAT and Czech Skoda at the lower end of the market, but they share the high quality and standard of the group because of platform and component sharing.


Volkswagen was born out of the of Adolf Hitler. It was believed during his imprisonment in 1924, read some books the story of Henry Ford and was impressed. Soon after he to power in 1933, he made two 1) started the construction of Autobahn highway to interconnect the major in Germany; 2) assigned Austrian Ferdinand Porsche to develop a production car for his people. He wanted family to have a car in its garage, the car was called Volkswagen, or People’s Car in The car were to be produced by NSU.

According to the requirements set by Hitler, designed a rear-engined car with an flat-four engine. It used air because the dictator thought his would soon expanded to desert. The car was not particularly advanced, but it was with great attention to taking into reliability, ease of production and maintenance consideration. Today this car is to the world as Beetle, or what the called Bug.

In 1941, the great factory was (out of the mandatory deposit German people) and pilot run was Unfortunately, the broke out of WW II meant it was converted into an arsenal. The car was also modified to military which was really used in the African desert. The road car was put shelf until the war ended.


After the war, the factory came under the of British forces. The British the car and was not very interested to produce it in home country, but they the German to rebuild the factory and the town to Wolfsburg. Production of the car quickly, especially since it exporting to the US, where its cult and good practicality made it a Its sales accumulated to 1 million in 1955, 15 million units in (which surpassed the old record by Ford Model T) and eventually 21.5 million units the last Beetle rolled off the line in Mexico in 2003.

So far the story seems like the of Beetle. In fact, Volkswagen was a one-model company until the 1970s. It tried to find a new to replace the car but every time — the 1500 in 1961, the 411 in and the front-wheel-drive K70 in 1970. The hatchback which was based on Audi 50, some pressure, but the declining of Beetle eventually drove the into a loss in 1974.

Volkswagen Bora

Volkswagen Golf Mk1

Luckily, the year launched the Giogiaro-designed (American called it Rabit), a car saved the company and became core model in the following In the 80s and 90s, Polo and Passat taking some pressure off the of Golf. The product portfolio of became healthier.

Volkswagen acquired Auto in 1965 and NSU in 1969, merging into Audi. It took 3 decades to build Audi a successful premium brand Mercedes and BMW.

In the 1980s it internationalising — SEAT was in the mid-80s, Skoda in the early then in 1998 its CEO Ferdinand bought 3 marques in a row: Bugatti and Bentley. Unlike the Volkswagen showed skills and to turn around these while maintaining their

In the late 2000s, a failed of takeover by Porsche resulted in a takeover. Porsche became brand of Volkswagen. Meanwhile, it minority stake in Suzuki to its small car strategy.

Copyright by Mark Wan Return to AutoZine page

Volkswagen Bora
Volkswagen Bora
Volkswagen Bora
Volkswagen Bora

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