360Fashion Mobile Feeds Just another WordPress site Page 146 — Volkswagen Brasilia

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Volkswagen Brasilia

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houses to target Brazil

is in the spotlight for many reasons… are playing host to the FIFA Cup and the 2016 Olympics… but it’s not sport fans or businesses up with the events that are in Brazil….

The Evening Standard that luxury houses have taken a shine to Brazil.

than one million visitors are to travel to Rio and São Paulo for the sporting And Brazil wants to sell more than just the and green shirts of its most cultural export: its football The world’s biggest brands to be ready to open their to Brazilians and visitors alike to them the pure gold of goods. ‘There’s a wealth of says John Hooks, of Ralph Lauren and former chairman of Giorgio Armani and director of Jil Sander.

Brazil, the ‘B’ in the so-called emerging economies — the others are Russia, and China — has been slow to the luxury consumer boom has remained remarkably resilient, in of the global recession. Until many Brazilians travelled to buy luxury goods or asked to bring them home for growth in luxury sales at was as skimpy as the swimsuits on Ipanema

But that’s all changing, as Emanuel chairman and chief executive of Heusen, in charge of Tommy and Calvin Klein, knows ‘Brazilian consumers are increasingly in global brands. We see this in our there, as well as in the US, where consumers are our number one international Rivals agree. Louis has reported its biggest profits per foot in its São Paulo stores.

Here’s why. Brazil is now the eighth-largest national economy, of France and just a whisker Britain in terms of GDP. An 30 million people have the middle class in the past Unlike Europe or Japan, has an enviable demographic profile, only 6.7 per cent of the population 65 and an average age of 30 or below.

But it is the top of the pyramid that has the luxury industry in a state of breathlessness. McKinsey estimate that three million Brazilians can luxury goods. There are 24 and some 155,000 millionaires, to the 2011 Global Wealth One third of these millionaires are 35. If the dry numbers don’t paint the look around. São Paulo has helicopters than any other in the world (for many it is the method of getting around the Brasilia, the nation’s capital, is a yacht market — even it’s landlocked.

Brazil is now the eighth-largest national economy, of France and just a whisker Britain in terms of GDP. An 30 million people have the middle class in the past Unlike Europe or Japan, has an enviable demographic profile, only 6.7 per cent of the population 65 and an average age of 30 or below.


Volkswagen Brasilia

Even the way Brazilians pay for goods is If you went into a Bond store and asked to pay for shoes or a bag in or hire purchase, you’d be the door, not the latest collection. Not in Consumers love credit — in they demand it. And retailers put up it. More than 70 per cent of sales are in credit-card instalments. Armani allows Brazilians to pay by in up to ten instalments. On purchases of 10,000 reals or more (£3,000), will allow up to ten payments.

It’s just as well retailers allow credit Brazil is expensive. Forget with its 31 per cent luxury tax or myriad duties that earned the country the nickname tariff Raj’, Brazil’s 35 per import duties on luxury and accessories, and local taxes, are the in the world.

Luxury houses may had a tough time in setting up in but it could be seen as a ‘dress for doing business in Brazil..

By Cassandra Murnieks

Image photos4travel.com

Follow MO Luxury’s page for more luxury

Volkswagen Brasilia
Volkswagen Brasilia
Volkswagen Brasilia
Volkswagen Brasilia
Volkswagen Brasilia

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