New fourwheel car launched to celebrate Volkswagen sponsorship of Sochi… — Volkswagen Brasilia

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Volkswagen Brasilia

New four-wheel car launched to celebrate sponsorship of Sochi 2014

01 September 2012

By Duncan

September 1 — A special drive to celebrate Sochi the 2014 Winter Olympics and has been officially launched by at the Moscow Motor Show.

The car maker is part of the Volkswagen the Official Automotive Partner of 2014, who signed up as a Tier One in September 2009.

The special-edition Škoda Yeti which is due to be available early year, comes finished in white and is fitted with 2014 badging and a set of dark

The four-wheel drive model is by a 148bhp 1.8-litre TSI engine to a seven-speed DSG gearbox.

The interior a blue and black colour featuring Sochi 2014

There is contrasting blue on the steering wheel, handbrake and lever, too.

Sochi 2014 logos are in the interior of the new Škoda Yeti

The Sochi Winter Olympics be the showcase event in winter in the years ahead, said Vahland, the chief executive of

Our involvement will enable us to a broad international public on location and through the media, strengthening our brand’s recognition and

We are delighted to support Winter for the first time ever.

Our shows what great our company has made in recent

It will strengthen our position in and Škoda’s brand’s international

Volkswagen Brasilia

Also, our involvement is the perfect to our long-standing support for the Ice Hockey Championship as main sponsor.

is hoping that the new car and its links to 2014 will help the company’s profile in Russia

By 2018, Škoda is hoping to at least 1.5 million cars a and the company sees Russia as an growth market for achieving figures.

Russia is a pillar of our growth plans and has a central for our 2018 growth strategy, Vahland.

This country is one of the world’s market and offers tremendous for Škoda.

We intend to resolutely our dynamic development of recent

We will have more in the future so as to further raise our in Russia.

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