J Mays / Design/Designer Information — Volkswagen California

7 Май 2015 | Author: | Комментарии к записи J Mays / Design/Designer Information — Volkswagen California отключены
2003 vw beetle convertible on coilovers

J. Mays

As vice-president of design for the Motor Company, J. MAYS is one of the most influential automotive Before joining Ford in the US-born Mays worked for BMW and developed the Volkswagen Concept which became the new VW Beetle.


One of J. chief criticisms of his fellow designers is that they to impress their peers than the public. In his role as of design at the Ford Motor Mays is trying to change by encouraging his global design network to absorb and express the influences as designers in other from furniture and fashion to

As head of design at Ford, is responsible for the design direction of the seven marques: Aston Ford, Jaguar, Land Lincoln, Mazda, Mercury and Since joining Ford in he has overseen the development of the new Ford and Ford Explorer, as well as concept cars as the Jaguar and Volvo Safety Car. also broke with tradition by commissioning a designer no previous automotive experience Marc Newson — to a concept car, the Ford

Born in Pauls Valley, in 1954, J. Mays studied design at Art Center in Pasadena, After graduating in 1980, he Audi in Germany where he his name with the Audi 80, moving to BMW in 1983 to work on the 5 and 8

In 1984, Mays returned to where he worked on the the Audi Volkswagen Golf, Volkswagen and the Audi AVUS concept He returned to the US in 1989 as chief of Volkswagen’s design studio in Valley, California where he Volkswagen Concept One, proved so popular as a concept car it went into production as the new VW

Find out more about J. work at ford.com

Q. What first — your in design, or your interest in And how did the two come together?

A. My interest in definitely. Once I realised people could actually get for drawing cars, my interest in really took off; I for Art Center in California and the rest, as say, is history.

Q. Who and what the main influences on you as an automotive when you were a student and at the of your career?

A. Giorgietti Sergio Pininfarina. Ludwig van der Rohe. Walt Disney. definitely influenced me as a student.

Q. in your career you left the US to in Europe, how did this influence development as an automotive designer?

A. In Germany, I learned how to construct an versus how to style one.

Q. Which of the cars you developed as a rather than as a design are you most proud of? And why?

A. As a I am most proud of my work on the AVUS concept and the Volkswagen Concept One — probably they resonated so greatly so many people.

Q. Describe role as vice-president of design at You are responsible for the design direction of marques developed in studios and in factories all over the world, how in terms can you control or coordinate strategy on such a scale?

A. As of design for Ford Motor I’m ultimately responsible for the design of all of the products within our eight To be successful, I’ve had to remember you’re only as good as the surrounded by. I’ve worked hard during the past years to built the best in the industry, and we’re continuing to it all the time.

Q. Can you describe your contribution to the of a particular Ford concept car or model as an illustration?

A. Let’s the Ford Mondeo, which is in Europe. My role was to lay the foundation for the of the entire Ford brand, not to help style a nameplate. I established that foundation or established that DNA — in case for the Blue Oval in my job became making sure it really translated to the Mondeo

Q. Which of the Ford projects you been involved in so far are you most by? And which future projects you most?

A. The Thunderbird and StreetKa have been exciting As for a great one further out on the horizon.….let’s say there’s a Baby Aston on the way that will turn than a few heads.

Q. You have often been as saying that automotive have designed to impress automotive designers for far too long, Is this situation changing? if so, why?

A. Designers aren’t able to think as customers. because they tend to together, dress the same way and the same black furniture in living rooms, they to have a very isolated and inaccurate — view of the That’s slowly changing, at at Ford. Because as we start to and amplify our brands, it’s clear that each of the is a sub-set of the customers themselves. it’s our job to design for those and part of that is better them.

Q. What are the main facing automotive design

A. Making automobiles as relevant for the century as they have for the past century.

Q. Looking which cars from decades do you most admire?

A. 1950s — Citroen DS. — Porsche 911. — Citroen SM. 1980s Nissan Z. Today — the 2003 Land Rover Rover

Q. And which automotive or design directors who have similar roles in other do you most admire?

A. The two groups are the same: Giorgietti Giugiaro. Pininfarina. Hartmut Warkus. Ian Freeman Thomas. Martin

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