VW's California Design Studio Gets More Work Auto Makers content from... - Volkswagen California | Volkswagen all cars catalog

VW’s California Design Studio Gets More Work Auto Makers content from… — Volkswagen California

6 мая 2015 | Author: | Комментарии к записи VW’s California Design Studio Gets More Work Auto Makers content from… — Volkswagen California отключены
Volkswagen California

VW’s California Design Gets More Work

Volkswagen ’s California studio is increasing its workload more practical assignments, Walter de Silva, head of VW Design.

“I changed four years ago with the studio,” he says. “Much of they did was dream cars, cars. I moved them to concrete ideas. That’s we need.”

The facility began in the Valley and relocated to Santa as it grew. At first, it limited its to the VW and Audi brands. Now, it can with other brands in the de Silva says.

The California studio, employing 65 also is expanding its design to include motorcycles.VW Group motorcycles under the Ducati

VW is a global company based in Germany. De Silva manages 18 centers around the world. VW include Porsche, Lamborghini and

“We are the only (automotive) in the world with design for each of our brands, even he says, referring to the low-volume Italian nameplate VW bought in

VW doesn’t design cars for the U.S. or any specific country, he “But we want ideas the U.S. because it is such an market.”


VW Group Design currently involves interiors and of 200 models worldwide. Several work on different elements and of the same vehicle. Not all work is up for For instance, the U.S. unit not get involved in assignments for Skoda, a brand based in the Czech

VW promotes “healthy competition” its design centers and a certain of democracy, de Silva says at a discussion with journalists

“If you have an idea, you can it,” he says of VW designers. are very democratic in that But the final decision is not democratic.”

Volkswagen California

design determinations rest a few top executives, de Silva among “You can imagine how many go into it,” including of costs and production adaptability.

“One of the best compliments I got on the (a European small car) was a production guy who said he liked the because it was easy to build,” de says.

VW has a “book,” updated two years, containing design guiding the various brands. must stay within the criteria of the brands,” de Silva using the VW Passat sedan as an

“You look at its dimensions, luggage compartment, the clean good proportions, the few yet elegant This car represents Volkswagen philosophy.”

Not naming names, he VW vehicles stand out from “that have lots of lots of complicated surfaces.”

styling is “complicated yet simple,” the Italian who began his career Fiat in 1972.

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