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TNS Worldpanel, the worldwide in continuous consumer panel today announced that it has its name and identity to Kantar across its global network.

Worldpanel specialises in providing insights into consumer and usage habits on a local and scale in fields as diverse as entertainment, communications, petrol, beauty, baby and food-on-the-go.

In addition to the name change, Worldpanel is introducing a fresh and new logo. Central to the new brand is a device, which acts as a mechanism to zoom in on what is important. It represents a visual for the company’s breadth and depth of the clarity and focus of its insights and the to use data to see beyond the obvious.

A new line high definition summarises Kantar Worldpanel’s to turn complex data into exciting insights inspire clients to take business to new levels.

The rebrand will not result in any to the client service teams, sizes, methodologies or data previously by TNS Worldpanel.

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Josep Kantar Worldpanel’s Chief commented: “Our new name and marks quite a substantial to our business, to how we see ourselves and to how we want to be in the market. It is a great opportunity not to re-enforce our strengths in providing insights but also to demonstrate to our how they can benefit from definition inspiration.”

“Today, Kantar Worldpanel is the company 100% dedicated to our clients through consumer research. This specialisation us to develop our unique portfolio of and best-in-class service across our network — to provide value to our clients”.

He added: “This change means we can enjoy even benefits of being part of a large group of companies. We to build on this and are looking into ways of working in with the other Kantar

Worldpanel was a part of TNS, the custom and syndicated market business, which was acquired in by WPP. Following this and a restructure of the Kantar group of it was announced in spring of 2009 TNS Worldpanel would be integrated Kantar — the information, and consultancy side of WPP’s

Volkswagen Campmob
Volkswagen Campmob

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