BMW Group at the 2013 International Motor Show – Endless driving pleasure — Volkswagen Constellation

5 Июн 2015 | Author: | Комментарии к записи BMW Group at the 2013 International Motor Show – Endless driving pleasure — Volkswagen Constellation отключены
Volkswagen Constellation

BMW Group at the 2013 International Show – Endless driving

BMW will take the concept of pleasure to the next level at year’s IAA International Motor Visitors to the show will be to experience the endless driving of the new BMW models on an almost 300-metre-long over three levels. In way, BMW is putting a new spin on the it started in 2009 with its driving concept for shows. to the IAA enjoy impressive views of the new from every angle. The of motor show and event, vehicle premieres and unique architecture ensures that the BMW brand presentation is a 360°, experience for every IAA visitor.


Althaus, head of Brand BMW and Marketing Services BMW Group, on year’s IAA presence: “The IAA is one of the important motor shows where we present our latest on an emotional level. The dynamic of our vehicles on the track is unique and underlines BMW´s brand “Sheer driving pleasure”. At year’s IAA there will be a on the topic of electric mobility and the electric BMW i3 experience of our visitors. We are forward to creating enthusiasm for the BMW i3 and BMW Group products.”

The highlight for  BMW at the IAA  this will be the BMW i premieres: the pure BMW i3 and the plug-in hybrid sports the BMW i8. The heart of the stand is the track in the of an infinity symbol, on which of the press and, for the first show visitors can take a in the BMW i3 and other BMW cars premiering at the IAA before the market launch. the twelve days of the show, a of around 9,100 kilometres – to the distance from Frankfurt to San – will be driven with power, and therefore emission-free. In to hourly BMW i shows on the main visitors can also take a in five differently-configured BMW i3 cars on the i Walk”. Specially-trained “BMW Geniuses” will also be on to answer questions about the concept. Other BMW i vehicles and the of charging infrastructure will be in the area in front of Hall 11.

BMW i stands for visionary vehicles and services, inspiring design and a new of premium that is strongly towards sustainability. The  BMW i redefines individual mobility. BMW i3  is the world’s first premium vehicle purpose-built from the up for electric power, creating a car guarantees typical BMW sheer pleasure with zero The  BMW i8  is a contemporary sports car for everyday driving. It combines the of a sports car with the consumption of a car. Thanks to its plug-in drive, the majority of its day-to-day is possible in emission-free, fully mode.

The IAA also marks a new chapter in the of sporty, elegant BMW two-door with the world premiere of BMW 4 Series Coupé . In the premium class segment, this represents the highest level of appeal and driving pleasure. The BMW X5,  the world’s most Sports Activity Vehicle, sets new benchmarks for driving luxury and innovation, will be on show in Frankfurt, alongside the new BMW 5 models and new BMW M Performance Automobiles. BMW Concept Active Tourer  on display at the IAA provides a glimpse of space functionality in the premium car segment for sports and leisure The latest BMW Efficient Dynamics and innovations will also be at the IAA 2013.

Volkswagen Constellation

As in 2011, the BMW Group and its MINI and Rolls-Royce brands all be found under one roof more than 10,000 m2 of in Hall 11. BMW Bank and BMW Motorsport also be on display outside of 11. The brand’s involvement with the Touring Car Masters will be presented under the motto like Bruno”.

The MINI presence is dominated by the brand campaign “MINI – Not The global campaign conveys the individual, high-energy attitude to which visitors to the IAA can also in the “MINI Curiocity”. Both an architectural and content perspective, the stand is built like a in which the current MINI can be experienced up close in a unique The models are organised according to in different “districts” of the city. The John Cooper Works is devoted to the topic of speed: are invited to try to break the speed on the MINI Speed Slide, a slide for adults. At the end, and slide time are displayed on screens. MINI design drive in circles on a roundabout at the of the MINI Curiocity. The MINI and MINI Convertible float in the over the roofs of the city.

At the IAA Frankfurt,  Rolls-Royce Motor  is characterized by the topic “Bespoke”, the car manufacturer’s programme for individualization and The redefined brand presentation is and modern. The centre of the presentation is the Celestial Phantom, an automobile by the constellation of the stars in the West sky in January 2003. A Ghost Wheelbase of the Home of Rolls-Royce highlights that Goodwood has the home to Rolls-Royce for ten years. a Ghost, the Alpine Trial Bespoke Collection commemorates the Trials, where Rolls-Royce embedded its reputation of producing and technically demanding automobiles. The the latest model in the portfolio and the powerful Rolls-Royce ever, in Frankfurt in an individual Diamond and Twilight Purple Two-Tone-Design, that the “Bespoke”-program makes a as individual as its owner’s fingerprint.

The Mutabor agency from is responsible for the overall BMW communications and concept at the IAA. The MINI presence at the show was developed by und Meiré of Cologne. The Pentagram, and Puchner p3, Munich are the agencies the design and implementation of the Rolls-Royce

Volkswagen Constellation
Volkswagen Constellation

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