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Qoros – a Chinese car manufacturer built with foreign executives… — Volkswagen Golf Country

17 Янв 2015 | Author: dima | Комментарии отключены

Qoros – a Chinese car manufacturer with foreign executives

Top team comprises mostly executives

The appointment of foreign in local organisations ( FELOs ), a phenomenon until recently, to take on an entirely new dimension . The of Chinese car manufacturer Qoros, for to appoint a top management team almost exclusively foreign from significant cultural suggests that replicating services and management methods of elsewhere in the world is rapidly a common strategy for leapfrogging or at competing with established competitors.

Qoros president Guo Qian the running of the company to foreign the finance chief and purchasing are the only locals in the top management Vice-president Volker Steinwascher is the chief of Volkswagen USA and a veteran of the The design chief is Gert Hildebrand of Mini and BMW-fame. members of the top management team vehicle integration specialist Malkusson (formerly GM / Saab), Schmidt (formerly with and former McKinsey marketing man Villanti. Daniel Backman (ex is the director in charge of product and sales, while the director of is former GM / Opel man Ralf Other FELOs at Qoros John Fenton-James (ex GM / Nissan and Peter Matkin (ex Jaguar / Rover). More than two Chinese in the Shangh ai headquarters and the City factory are led by that team.

What business strategy Qoros pursue?

Research what types of foreign are appointed by local organisations 2013 ) refers to one of these as or ‘structure reproducers’. That is, type of foreign executive is by local organisations for the purpose of the products, services or management of organisations elsewhere in the world. of this type are not appointed as executive officers to innovate and all aspects of operations and strategy. they are operatives with the of replicating functional tasks and structures such as financial or production systems. This role of ‘structure reproducer’ type 2) versus

chief executive ‘troubleshooter’ type 1) is found in aspiring as well as local organisations focus entirely on domestic In the case of Qoros, a quintessentially car has been newly created / by a local Chinese manufacturer, for the local Chinese market.

So far, this appears to be a strategy: In September 2013 3 sensationally became the first Chinese car (after the 2010 Panda compact) to achieve a NCAP crash-test rating. The NCAP result of Qoros 3 exceeds that of the internationally Volkswagen Golf. In future, may be viewed as marking the era when manufacturers started going building ‘good enough’ What remains to be seen is type 3 and type 4 FELOs in research elsewhere will be in that type of local Of particular interest will be tenure and ability to make use of unique insider / outsider (see typologies: key characteristics).

Research on the FELO phenomenon in journals: Further Reading