The Rich the Poor and the Other The Other Hundred Project World Policy… — Volkswagen Golf Country

12 Июн 2015 | Author: | Комментарии к записи The Rich the Poor and the Other The Other Hundred Project World Policy… — Volkswagen Golf Country отключены
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The Rich, the Poor, and the Other: The Hundred Project

By Johana

Singapore’s economy is booming. In a where a new Volkswagen Golf over $100,000, a pair of will set you back $94, and a of cheese is over $10, mother of seven, lives on $780 a month. Throughout her 33 in this country, Mila has and in some cases still is, a wife, mother, and toilet but most importantly she’s “I wake up every and I look forward to seven Mila tells photographer Koo. “My children.”

also based in Singapore, met when he was shooting a government about social welfare in 2012. “I met a couple of cases in Singapore, but Mila out from them, because she sound downtrodden. There a hint of self pity though she was one woman raising kids,” Koo says. “It was her strength as a mother that me remember her.”

It is her story and like it that The Global for Tomorrow (GIFT) aims to This Hong Kong-based tank works to educate and “current and future leaders” to be in a globalized world through executive learning programs.” most recent venture, Other Hundred Project,” was to reveal how people from of financial backgrounds actually For GIFT, its decision to publish a of photo essays is a critique of the of international publications to focus on the extremely rich or the extremely By exposing this greater of stories, GIFT says it is to account for the underrepresented “other” make up a majority of the world’s and present a more realistic on “the global village.”

When GIFT held an call for photographers to submit for this photo-book in early Koo went straight to Mila.

year later, I called her up for Other Hundred [Project], and she ‘No problem, just and I’ll help you in whatever way I Koo says. “She was living the poverty line in one of the most cities in the world, raising kids singlehandedly.”

Tingting Peng, project of The Other Hundred Project, the company wanted to challenge the portrayal of the rich and the poor. way that success is portrayed on covers of magazines is having a lot of or a lot of material goods. On the other mainstream media has portrayed people who are in the vast majority of the population who are living in poverty as living in desperation or despair, and we pity those people or guilty. It’s a very way of viewing the rich or poor and it means to be either,” Peng

Chandran Nair, the CEO of GIFT, the “international” media for this of the rich and the poor. “I was a bit puzzled by the rich lists and of the most beautiful and the sexiest. from the world I lived in, it to me that none of these looked like anyone I It seemed to suggest that are unreachable things or most of us not be like that,” Nair

It is for the media’s black-and-white portrayal of the and the poor, and the lack of dimension in everyday people that wants to fix. By enhancing an of the way most of the world lives, is providing the intellectual ammunition for leaders, and citizens of the world to be in the face of globalization. As the world more interconnected, it becomes important to provide a three-dimensional of, as Nair calls it, the “global in order to ensure the needs of the of the world are addressed.

The world needs new narratives, says. Globalization, he argues, offer an abundance of knowledge. But the Internet is allowing more to information, the perspectives being are narrowing. “What would an of Africa look like is not focused on the wealthiest people or the military, or the government, that not include a child eating out of a tin on a dirt floor? This is the book is about, encouraging to search and look deeper countries and cultures, because we now in this, sort of, snapshot Nair says.

Although the aim of the is to represent the world’s population is neither extremely rich nor poor, it is not meant to deny destitute conditions do exist, says. “We’re not in any way suggesting there aren’t people who great misfortune. There are few [in the book] in fact. The opposite of we’re often told by the to celebrate is not stark poverty,” he The opposite, he suggests is nuance and

The book will include 100 from approximately 91 countries, to Peng, alongside back-stories of the Koo’s image, in particular, Mila in a moment of delight by her children as they cheer on brother while he blows out the on his brightly lit birthday cake. black-and-white image offsets the held notions of the extravagance of in financially booming Singapore. living below the poverty Mila and her family bring into each other’s and to this image effectively the audience’s curiosity and drawing into their story.

Koo speaks to Mila and her family and to try to help them as much as he “Her kids would give me a missed call, and planning to put together some schoolbags and computer stuff for Frankly, she’s really got a the only thing she asked me for was a I told her I’m a photographer and have many assignments to with,” Koo explains.

Nair says he hopes to this project annually, the theme for each publication. year, he says, the company is highlighting “the Other entrepreneurs.” For now, GIFT is the place of these one hundred voices in the global spectrum, them the chance to, as Mila “be somebody.”

You know keeps me going? Because I one day, I will be somebody. like how I always remind [her eldest daughter],” says to Koo. “Now she to be like me. Be somebody.”

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