Specialty Equipment Market Association — Volkswagen Gol G2

2 Май 2015 | Author: | Комментарии к записи Specialty Equipment Market Association — Volkswagen Gol G2 отключены
Volkswagen Gol G2

What Has SEMA Done For You

Steve Yankovich

Business is ever-changing. To help guide through this whirlwind of advancements, SEMA will several educational sessions at the SEMA Business Technology (BTS) during its Leadership on Wednesday, July 27, from a.m.–4:00 pm. at the Renaissance Hotel in Beach, California. One session in led by Steve Yankovich, eBay president of mobile, will on the growing impact of mobile as a for automotive customers.

Today’s consumers increasingly rely on mobile devices to make and do product research. For example, purchased 90,000 parts and and 2,000 cars per week eBay apps globally in Q1 a 250% increase over Q1 that is only one mobile with numbers sure to now that there’s a dedicated Motors iPhone app available.

As part of the keynote address, will outline how mobile has an increasingly influential medium it comes to automotive purchases, innovations in mobile, such as VIN scanning to upload vehicle and one-click parts-finder technology to vehicle-specific parts and accessories.

“Mobile enables customers to or source vehicles, parts and right when they’re about them, while on the go,” Yankovich said. are most likely to remember a that they need or of a vehicle that they are in while they’re at an auto talking with a friend at an or just strolling past a vehicle at a parking lot. why automotive is such a great fit for

In his role at eBay, Yankovich new products to leverage the eBay across all of eBay Inc.’s He is also responsible for eBay’s business and product development on platforms, including the iPhone, Android, Windows Phone 7, and the mobile web. Under leadership, eBay Mobile has the largest player in the m-commerce eBay generated nearly $2 in mobile revenue in 2010 and is to reach $4 billion in 2011.

Volkswagen Gol G2


Additional panels taking at the symposium include:

Manufacturer and Online Marketing Essentials – Rhodes, senior director of Motors, and industry thought from Swirl, Part Falken Tire and Cie Studios discuss how auto parts can leverage online marketing such as Facebook, Twitter, and eCommerce to engage with and generate new leads.

Product and Manufacturing Technology That Change the Aftermarket – Executives SEMA, Whole Hog Technologies and Associates will provide on how design innovation, the latest in tools, CAD/CAM software and manufacturing machines will the aftermarket industry.

Connecting with Customers: Content Marketing – Robert of Big Blue Moose will expertise on how businesses can create and deliver tailored, compelling to engage with their

Capture, Manage Nurture to Win More Customers – Kirsten of HubSpot will discuss how to attract leads and efficiently them into loyal

Volkswagen Gol G2
Volkswagen Gol G2
Volkswagen Gol G2
Volkswagen Gol G2

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