October 2013 eAutomotive Update — Volkswagen Golf Cabriolet I

29 Янв 2015 | Author: | Комментарии к записи October 2013 eAutomotive Update — Volkswagen Golf Cabriolet I отключены
Volkswagen Golf Cabriolet I

Volume 8, Issue 5 — 2013

Life in the fast with Joachim Simon

As a that serves the global industry, we recently caught up Dr. Joachim Simon, Vice of Marketing Mobility Global, Business Unit, Bayer AG. From taking a road as an exchange student to comparing and American cars, read on to out Simon’s automotive perspective.

describe a typical day at work. Job most important overall

We are trying to meet, create and the automotive and transportation markets for business according to their We do this globally. We also choose where to focus in and product offerings. This reasonable planning predictions for applications and a lot of technological development within the regions and on a global My day often starts after a drive in chaotic traffic Cologne, Germany. I then in telephone conferences with in Asia, mainly Shanghai, and later in the afternoon with America, usually Pittsburgh or to discuss projects and align our automotive and transportation team. We development work in some but try to make it accessible to a global We discuss and evaluate trends and our contribution options. We are trying to plastic granulate or film to molders, (called tiers in the that supply automotive We have a history of being to link material properties to technology and create new approaches make markets. We have this with coatings and optical parts, headlamp film insert molding, and roofs. We have even full plastic car body We do this every day with the aim to offer new design options reduce costs, and increase and quality.

What is the favorite car you ever and why?

In 2001, a Volkswagen offered me one of the last ever old-style Golf Cabriolets. I resist and immediately exchanged my Golf for this. The reason this spontaneous purchase was was the car I always wished to own when I was a but I could never afford it. were still rare and those days. The VW Golf was the strawberry-basket here in Germany it had a fixed roll-over bar. It was a There was even a book on the Golf, because it represented a special time of German and economic prosperity.

When chemistry, there was no chance of working besides university. vintage Golf Cabriolets had driven +150,000 kilometers (

miles) were way beyond my those days. I owned car until 2007, when I it for a new car. At the time, I wasn’t aware that it was more to fulfill old dreams than buying a new car. So from perspective, I should have it, made it a young-timer since were hardly any electronics and the 2.0 liter engine was rugged and until it became an old-timer (after 25 years). By now, the models already are classics.

What is Leverkusen, Germany’s secret?


There is a not-so-well Leverkusen jazz festival year, where almost all superstars have played. You can get for the same evening and the ticket is moderately low if you compare it to pop star prices today. Festival is almost as good as Montreux/Switzerland and better than Antibes/France. If you are a fan, this is the place to go. for me is always linked to an appealing and mood of some very neighborhoods.

What makes auto industry unique?

there has been a deep between the big OEM car makers and a large of small and midsize companies served as tiers. These highly innovative and had the highest standards, and industry suppliers benefitted from this. Now is more global, forcing to accompany the OEMs into regions and new markets. We will see how manage to do this, because for of them, this will or already is a major stretch. they can protect their DNA and treat these markets as extensions, but not lose their technology and quality-focused approaches. these companies for the sake of and volume would endanger of this heritage. Individualism, taking and deep understanding of needs to be the driving force for the of some of the innovations we are going to in the mid-to-long term. These will not come from the OEMs alone.

Describe your ultimate trip.

In April 1989, I was an exchange student year at the of Toronto in Canada, and I met two friends in Ariz. We started a road for more than two weeks all major national parks and up to San Francisco and back to Phoenix the tourist season started. One of us was sleeping in the back, and two were intermittently through these thousands of miles. The right mirror was facing upwards to see if controlled the speed. For me this was a road movie. We were on a student budget, so there limits to everything, but it had the right We took hundreds of photos, are still astonishing.

I would to repeat this today my family, but these miles are a normal vacation and it would be the same, anyway. I sometimes about repeating a smaller of this trip with a Harley Davidson. Maybe I can someone who loves road photography and some form of Zen I was really inspired for this by the Zen and the Art of Motorcycle Maintenance.

Volkswagen Golf Cabriolet I

What will be the most automotive industry trend in the 10 years?

I would assume even though this is a global-scale industry, personalization of will become more of an You see all these pimped cars in the world today, since one of the most expensive investments make in their lives. love it and polish it. My opinion of the is that people will rent cars in the future but not own anymore is limited to very environments. So we will see exchangeable elements, more individualization and all of on an efficient scale, instead of the handmade niche it is today for cars. The plastics industry have something to offer for a trend.

What are you most to see at K Fair 2013?

Cars new structural concepts for frame and will require more fiber-reinforced technologies, plastic and SMC parts. We will see these come into focus in the decade and each plastics or chemistry will try to make its While this was more in its in 2010, during the last K I expect 2013 to show fundamentally developed materials may end up in these applications.

How do vehicles in Germany compare those in America?

With a German cars have than a quarter of the number of cup half the size and half the half the gasoline consumption, but the price and three times the By the way. has anyone ever of thirst in a car?

What I really love to see is that hard, grey interior cars you get at American airports upgraded with nicer, softer and more appealing (typically German). Well, I Bayer could make a here!

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Volkswagen Golf Cabriolet I
Volkswagen Golf Cabriolet I

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