Geneva VW Passat to get deeper than normal refresh for 2016 Bartle Doo… — Volkswagen 2016

14 Апр 2015 | Author: | Комментарии к записи Geneva VW Passat to get deeper than normal refresh for 2016 Bartle Doo… — Volkswagen 2016 отключены
Volkswagen 2016

Geneva: VW Passat to get deeper normal refresh for 2016

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After generations of sedans designed more to tastes and needs, Volkswagen let loose in 2011 with a and less costly model specifically with the North market’s tastes in mind. The TN-built four door well on the strength of a couple of and serendipitous supply problems for Japanese rivals, but it has since some of its sales momentum as a of newer and fresher-faced competitors emerged on the scene.

“We are quite aware that we to do something to keep the car fresh in the -Michael Horn, CEO, VW of America

Volkswagen 2016

VW is keen to recapture of the Passat’s initial momentum, and believe it’s going to to dig a little bit deeper than its minimal midlife retouches in to put the model on more consumers’ lists. We sat down at a roundtable Michael Horn, VW Group of CEO and Dr. Heinz-Jakob Neußer, head of VW powertrain development at the Geneva Show today, and the executives that a “big facelift” is for the 2016 model year. “We are aware that we have to do to keep the car fresh in the

market,” said Horn, who that the redesigned model incorporate “a lot of new features, drivers’ systems and so forth.”


No powertrain alterations were but at the very least, there be some significant visual in store. In fact, more mid-cycle changes could the norm for VW, which traditionally has its alterations to things like new light fixtures, wheel and paint finishes. VW sees changes as a growing necessity, that it needs to shift the lifecycle philosophy it has had success in Europe and in China. The expectations of US are “a little bit different,” argues Dr. “…they need a little bit reworks of the car. Perhaps not so within the technical side, but oriented to a fresh outside, to designs. We are actually changing our on this.”

The current Passat’s crisply looks have aged but they’ve also been for being too restrained and derivative of the and less expensive North Jetta. Noting that competitors have recently taking bigger aesthetic in the historically conservative family segment, Neußer acknowledged, “We are a more conservative, but very But we will move a little bit into the direction [of progressive … but not a u-turn, a correction.”

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