Kia Exec Says Brand Will Compete with Luxury Automakers by 2017 – News… — Volkswagen 2017

21 Мар 2015 | Author: | Комментарии к записи Kia Exec Says Brand Will Compete with Luxury Automakers by 2017 – News… — Volkswagen 2017 отключены
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Kia Exec Says Brand Compete with Luxury by 2017

Hyundai spent the decade boasting that by the Korean automaker would be a competitor to Mercedes-Benz and BMW. It happen. Now it’s Kia’s vice chairman Hyoung-Keun Lee the automaker will become a global player over the five years. The models be on the same level in terms of and sophistication as the top German and Japanese The mind-boggling statement was made week at a dealer meeting in New where Kia’s local arm a press release saying as

Industry reaction is summed up in words: Here we go again. owns Kia, but it appears the hand doesn’t know the right hand is doing, or in case, still trying to Specifically, Hyundai still is to gain respect for its big premium the Equus .

So what’s the basis for premium intent?

Kia’s is a big, attractive rear-drive called the K9 in Korea and the Quoris in markets. The redesigned car went on this year in Korea; sales are expected in 2014. The K9 its architecture with the Equus and is to sticker here at around consideration is the sleek rear-drive GT that debuted at the 2011 motor show. Kia displayed the this year in Los Angeles, New and other cities to gauge

Early last decade, made it clear that it to create a premium brand for the market. But analysts, auto and many Hyundai dealers the same message to Hyundai’s in Korea: Hyundai is a work in the brand consists of low-priced styling is unimaginative, and Hyundai remains questionable at best in the of U.S. buyers. Who can forget the with the 1980s Excel? and styling have been but Hyundai still is perceived as an to Chevrolet and Ford.

Instead of creating a separate brand, a costly proposition, sells the Equus and the Genesis the Hyundai banner. The Equus at just more than and is aimed at the sticker price of E-class. while proportionally to Benz’s S-class flagship. The Genesis targets the Mercedes  in price, while providing roominess. Neither car has caught on traditional luxury-car buyers.

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Kia’s U.S. history is and the long-term quality of its products is sales began in 1994. its parent company, Kia also is as a Chevy and Ford alternative. in recent years has the styling a selling point, thanks to the of Peter Schreyer, who previously Volkswagens and Audis.

Contrast to Toyota’s strategy leading up to The Japanese brand took steps, building its U.S. in the 1960s, 1970s, and 1980s on and quality. After proving for about three decades, was launched in 1989. By that many Toyota owners not hesitant to spend more and up market.

Kia can boast about its intent to premium cars, but in the eyes of buyers, Kia remains an unknown There are no shortcuts to earning a reputation, which is mandatory to premium car owners.

Kia wading the segments occupied by Audi, Lexus, and Mercedes by 2017? way too soon. The year 2025 be a more realistic target for

Volkswagen 2017
Volkswagen 2017

Volkswagen 2017
Volkswagen 2017

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