Official Harley Earl Website / Home Page AutoNews and Car Innovation — Volkswagen 1300

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Official Harley Earl / Home Page

Official Earl Website / Home

Preciousfew great American remain untold and this is devotedto preserving and promoting the of a lesser known yetenormously innovator.

The Automobile Design a field thatrevolutionized the auto and permanentlychanged the face of capitalism. Earl’s accolades include iconicbusiness milestonesas the annual change, the world’s first car, dynamic obsolescence, to introduce claymodeling to the auto the Corvette, the first-everonboard computer automobile, and the standardization of secrecy in car Oneof Earl’s favorite Few every have the opportunity to see of a professional design studio, secrecy is a necessary part of Fromindustrial espionage to crash dummies, from heated to turnsignals, Americans unknowingly with Pioneer-Earl’s lifestyle day and his automotive DNA runs through us

Cambrian Explosion

In 1927,Harley put design on the business map bycreating the first corporate department, Art committedentirely to expertly designing all products. By 1937, Earl’s wasthe primary reason company was rapidly gaining new share. Soonafter, Earl was to corporate vice president and consequentlyhe renamed his new department the GM Although many were this was a time when of GM’sengineers and auto execs got it (along with all GM’s competitors)and realized the big money was at stake and started following the of the auto world’sfirst design Harley Earl.

Today,driven-by-design or appearance and function of parallelimportance rules the success or of any large auto manufacturer. — Harley Earl changed all this and that’s why modern worldwide automaker Mercedes, BMW, Audi, Nissan to Honda, etc. ) has a design department, ruled by a VP of structured inside theirrespective upper management hierarchy.

beginning, priorto Earl’s in America’s automotive capital, Ford’s famous quotesummed up the opinion on car design in Detroit: you can it anycolor as long as it’s There were no design and wordslike style, design or simply were not a part of the vernacular. Like theintroduction of any change or new business paradigm, Earl’ssteadfast belief that was the No. 1 reason for car sales was met withhostility, and resistance. Until he designed a car for theCadillac division of General LaSalle.

LaSallebrochures were the first to showcase design, theterm’s importance to the auto and general public alike.

WhenEarl design-engineered the La Salle for the brand of General Motors, its first-year sales figures the automotivecommunity. Convinced of Harley’s of the auto industry future, largestshareholders staked Earl to a new area within their Design. GM’s offer leaving Hollywood, CA where he had up and alreadycreated enormous success in the car As the designer of hundreds ofcustom for what read like a who of Tinseltown (Fatty Arbuckle, DeMille, Mary Pickford, Al to name a few), Harley ran and high-tech auto design plant. Seeing the opportunityto a historic difference, however, he his family to Detroit in 1927and began creating his dream: the world’s dependency on design.

OnceHarley’s innovative new auto methods were implemented at GM, Ford’sutilitarian approach became and before long the use of Harley’scolorful drawings and life-size clay was industrystandard. Within a decade, auto empire had significantly fromtheir No. 1 position while GM the dominant player rapidly a 50 percent market sharebefore entered World War Two in 1941.

post WWII years, – and by the 1960s the whole world – on Earl’s new ultra-modern volume on designproduction methods and Harley’s notion that automobile wasthe number one reason for car in America was now considered commonknowledge. a piece written by him in 1938, the and depth of hisunderstanding of the industry is and Harley Earl’s unity of science, and showmanship remains the standard:

Out of the merger of art, and industry have come new thathave within themselves the to create an entirely new pattern and the life of the world.

Mention the art to a roomful of people and most of willthink of a great painting. will think of sculpture or – afew, of music or literature.

But hardly anyone will of industry.

For art in industry is comparatively Only in recent years has the manufacturer and user alike expanded from the mere ofDoes it work? to include How it look? andWhy should it that way? Appearance and have assumed equalimportance utility, price and operation. The and the engineer havejoined hands to the end articles of every day use may be beautiful as useful.

Every civilization has something of importance to man’sunderstanding of the of beauty. It remained for our own times, new forms of skill, to provide the by which artistic creations available to everyone. Probably in no have the results of theapplication of art to the of industry been more than in thethat of the automobile.

Comparing theoriginal framework of the La Salle to the daring aerodynamic of the Firebird, it’s clear to see how in thirty years time, took the autoworld on an artistic and quantum leap.

The followingkick off and list of innovations are from a magazine article by David (click below) titled, The Legacy ofHarley Earl :

How times have you heard the As GM goes, so goes thenation? How have you come across referring to America’s loveaffair the automobile? These common epitomize Americanculture in the twentieth and remind us of a heritage that we toretain. And this tradition would not exist if not for one man — Harley

HarleyEarl came to General in 1927 and retired in 1958. that time, heturned the of designing, mass-producing and marketing onits head. With the exception of Henry Ford, no person hassingle-handedly contributed to the evolution of the modern automobileindustry.

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As see above, Earl’s reach deep into the heart of modern carmade today. new guidelines on the art form of modern day Car Designing ,Harley Earl the following statement showing how the engineer mustknow what is before he or she can design the covering, or known as the body:

LEONARDO DA the great Florentine artist, that in order toarrive at a portrayal of the human form the must possess aknowledge of – especiallyof the bones and muscles make up the structure of the body.

the case of the automobile, mechanical too, have contributed appearance. In fact, it is rather an principle that as aproduct is functionally, it tends to become artistically.

1954Bonneville Special

Continuingin this innovative in 1957, GM’s Styling began work on the 1960Chevrolet a new and radically different design for The Volkswagen Beetle, along other small Japanese was becoming popular among U. S. drivers and Harley Earlintended to competing compact cars. into the 1960s, Earlenvisioned of American consumers driving manufactured, small, modern like the ones depicted

Earl’svision, however, was never Just as they disagreed hisradical notion that was the number one reason for cars America, GM company leaders Harley’s idea that cars were thefuture of the industry and refused to break their tradition ofBuilding Big Forever. This proved to the Americanauto industry, by the time realized how grossly they’d theirconsumer audience, small cars flooded the North market placeand GM was in a sharp long decline. Read Harley Earl article on smaller cars in America, below:

This 1950 Stops for Automobiles report a significant battle behind the Small Car vision Earl Since it was never realized, at the it went on to play no smallpart in the fall of America’s greatest maker. A magnet formythology, Earl is still an an auto legend and many know him iconic business pioneer for consumer demand/desire for modernautomobiles no other leader.

It’sironic Earl shed light, so ago in the modern era, on the very what eventually toppled Motors in the 2008/2009 bankruptcy, a matter of record that styling or improperly timed hasproved financially disastrous to automobile manufacturers.

Anultra-modern bus and an advanced styled 1959 design above point to how if Earl had never moved Hollywood, CA. to Detroit, MI. to make a the world as we all know it todaywould be a place.


TheAmerican auto is at a precarious crossroads where it can make adramatic turnaround or into automotive obscurity. left in place aparadigm for automotive design and now, than ever, it’scritical for to revisit the innovative roots and traditions fromits heyday. By the lost legacyand mystique of J. Earl, a man who truly devoted his to the bettering of theAmerican automotive this site intends to new leaders.

Through the language of which knows no boundaries– website will continue exclusive segments on the untold of Harley Earl’s life and From a kaleidoscope of historic reel footage and audio to a vividstoryline, we intend to supply

Volkswagen 1300
Volkswagen 1300
Volkswagen 1300
Volkswagen 1300

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