The Business Year VIP Interview Andreas Hinrichs The Driving Range — Volkswagen Clasico

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Volkswagen Clasico

VIP Interview

Andreas Hinrichs

The Range

TBY talks to Andreas President of Volkswagen Mexico, on his and customer satisfaction focus, in Mexico, and trends in the auto


THE BUSINESS YEAR  The Group is shaping up to be the world’s automotive producer. What have made this

ANDREAS HINRICHS  Yes, you say we are on our way to the top, but it’s not so important to be one in terms of volume. We want to be one in quality and customer satisfaction. is our goal. The best way to maintain a client base and to attract new is to offer the best quality and the best service. Another why the VW Group is so successful is our range of car including Audi, Bentley, Lamborghini, Volkswagen, Skoda, and Even belonging to the same each brand has its own philosophy and its own in the market.

What steps has VW taken to its Puebla plant the biggest in America?

We have been in for almost 50 years. We started the classic Beetle, or the “Vocho,” as call it here. It was the right car at the time for the country and the Mexican and allowed us to build a strong in Mexico as a market participant and a Over time we added models for the Mexican and export Today, the manufacturing base in is a cornerstone for the North American of the Group. The goal is to significantly our market presence in the US, with produced both in Mexico and in the US.

What models are you producing in and what international markets are you serving?

Our main market is the US, but our also go to South America, and Asia. The New Jetta represents than half of our production in Our second generation Beetle is  lifestyle car; it has special promoting Volkswagen’s image. For the Variant, the main market is We also build the Clásico, a Jetta. The main market for car is Mexico, and it is currently number one in the here.

What strategy is behind the of your new plant in Guanajuato?

The   plant is part of   our North regional strategy. It will state-of-the art engines to both our American assembly plants, to the increasing demand of the New Jetta, we launched in 2010, and the New Passat, is being built in Chattanooga.

strategic advantages does offer to VW, and what makes important to VW’s global

Mexico has a major advantage other countries. We can export free to South America, America, Europe, and Japan. The free trade network this possible; it represents a edge for Mexico, and has driven the of the auto industry. If you produce in Europe and want to sell in the US or South America, it’s not to be profitable. Mexico is also cost-wise, and has a consolidated supply that has been growing its 50 years of automotive production. all major manufacturers are producing here and increasing their sourcing. If you want to comply the rules of origin requirements are part of the free trade the best way to do so is to maximize Mexican Your end product is a Mexican car complies with rules of in the US, Europe,

and South America, and the industrial in Mexico supports this.

What trends do you see in the automotive in Mexico and what expectations do you for the coming years?

I believe growth will continue in not only in our industry but in general. The market here still has provided enough jobs are to increase purchasing power. One in the Mexican automotive industry the past few years has been the country is becoming the production for compact and sub-compact cars for the US cars that were not being offered in the US market are now assembled in Mexico. Most of the investments in the last couple of have been related to types of cars. And Volkswagen has been strong in the compact

This interview will be in ‘The Business Year: 2012’. To pre-subscribe please us at  info@thebusinessyear.com

© The Business Year 2011

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