Volkswagen building a new budget brand MarketWatch — Volkswagen new

28 мая 2015 | Author: | Комментарии к записи Volkswagen building a new budget brand MarketWatch — Volkswagen new отключены
Volkswagen new

New $7,000 car to be built in China; name yet to be decided

By Jay Ramey

Jay

The new brand would replace the VW Santana, which has been multiple times.

Volkswagen has in the concept and design of a low-price car to be under an all-new brand, VW Hans Demant told at the China motor show in The new vehicle is designed to retail for $7,000.

“The concept and design are now in We will produce all components in Demant said.

Volkswagen /quotes/nls/vlkay VLKAY -0.17% had problems meeting internal targets for the project, reportedly due to creating a budget car that still meet Volkswagen’s quality standards. The yet-unnamed car is set to emerge in 2016, and it will be and sold almost exclusively in the market — though the car could be in other markets as well if there.

We remember a time (doesn’t that long ago) Volkswagen was thought of a budget and positioned its cars accordingly. SEAT became the Volkswagen budget brand in Europe, which Škoda, which is present in the Chinese domestic took on that mantle Škoda arguably remains the budget offering today, creeping up the ladder and offering that not only look Volkswagens and compete with but also receive higher for customer satisfaction than VW Group brands in a number of


The decision to create a budget was likely prompted by the runaway of Renault’s Dacia brand, like Škoda was transformed from a European also-ran a global wonder, as well as the of Datsun by Nissan. Forced to do with strictly regional makers in a number of markets, has often found itself in the position of fielding cars are several generations out of date the Santana (pictured above) in or desperately decontented versions of its cars that are still too to do real damage to their at the dealer

lots.

One of the few things left undecided is the for this new brand. Would it be too to ask to bring back NSU or even It could be die kleine wunder China needs, and both brands already have global recognition.

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