What does the future hold for Chinese auto brands ?SinoUS — Volkswagen Lavida

22 Янв 2015 | Author: | Комментарии к записи What does the future hold for Chinese auto brands ?SinoUS — Volkswagen Lavida отключены
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Dong Yang, deputy and secretary general of the China of Automobile Manufacturers

“This is the start,” said Dong deputy director and secretary of the China Association of Automobile “Probably half of the Chinese brands won’t survive the competition in the next 3-5 years.”

The top 10 brands sold in China are occupied by joint ventures as Volkswagen’s Lavida and Ford’s

The North China area of the Brilliant Auto Group that people living in cities such as Beijing prefer joint venture “Chinese brand autos a bigger market in second and tier cities because living in those cities a more limited budget for he said.

Lower prices are advantage for Chinese brands

2013 China Self-innovated Expo, a sales manager of Motor pointed to their released MPX van and said, “A venture brand van of this sells for at least 200,000 ($31,746), but the price of this van is 130,000 yuan-140,000 yuan.”

MPX manufactured by Foton Motor

A to the expo said, “Although brands cannot parallel venture brands from technical points of view, like to buy a Chinese brand car of its relatively high cost

Most of the consumers who buy Chinese autos agreed that the prices make up for any minor deficiencies.

Less developed countries, as African countries, are also Chinese brand autos of the low prices. But, Chinese won’t have any price if exported to developed countries; is an obstacle for the Chinese auto

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Difficulties and opportunities

At the forum of the China Self-innovated Auto Xu Changming, director of the Information Development Department of the State Center, identified three that could hamper the of Chinese auto brands:

● Joint ventures are bringing the prices of their autos, is weakening the price advantage of auto brands.


● Purchasing higher fuel prices and parking fees will the whole auto industry, let Chinese brands.

● People in first and second tier will continue to purchase venture brands because think driving a joint brand auto gives a higher social status.

However, Xu believes Chinese brands have unprecedented opportunities. “The

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