What Makes ShanghaiVW Lavida the Most Popular Car in China? ChinaAutoWeb — Volkswagen Lavida

11 Июн 2015 | Author: | Комментарии к записи What Makes ShanghaiVW Lavida the Most Popular Car in China? ChinaAutoWeb — Volkswagen Lavida отключены
Volkswagen Lavida

What Makes Shanghai-VW the Most Popular Car in China?

in June 2008, the Lavida from the joint venture of and Volkswagen became the No. 1 selling car in China last year 251,615 deliveries, and retained its in the first two months of 2011. In the contested market of the compacts, it an assortment of able competitors: the Corolla and Civic; the fast Elantra; the youth-appealing Focus, and Cruze; the extremely affordable BYD F3.

The quick and huge success of mystifies many, for it seems to in nothing but being average–plain not noticeably cheaper than its and a bit underpowered. What’s its cachet? of all, where did it come

VW China has routinely re-named and old models as new (in both the Jetta-Bora-Sagitar and families, for instance, three have evolved in parallel), but that Lavida is of a different It is said to be the first locally product from Shanghai-VW, and not modeled upon or derived any current or previous VW cars. many think otherwise, and a set of sources have been which include the fourth Jetta, Skoda Octavia, and the concept.

Whatever its origins, Lavida is most close to the New Bora (a fourth-generation Jetta from the VW venture in China: FAW-VW), built on the PQ34 platform, and to have benefited enormously the long and ubiquitous presence of the family in China. In fact, have come to view as a new face of that family, a that is visually more while equally reliable. provides a more exciting which is by no means adventurous.

proudly attributes Lavida’s to local adaptation: it is the No.1, it because it better suits the needs and aesthetic tastes. But exactly are those characteristically needs and tastes? In what does Lavida embody We venture to list four.

1. There is clearly a measured in Lavida, interpreted by many as a of confidence, reliability, and openness. Its is prudent and mainstream, while not

2. It looks bigger and more than it is. It is a compact that to look like a mid-size having a longer body, chrome, faux-wood trim, and wrappings.


Volkswagen Lavida

3. While appearing more than it is, Lavida is actually and easy to maintain, as parts are available via the Jettas.

4. It offers fuel economy at the cost of Its main engine choice is a that can put out no more than of power, and consumes no more 6L of gasoline per 100km at 90km/h turbo 1.4L is a later which is even more

Present these features a VW logo, you get an affordable, mainstream car a global brand that to be something more. Pompous, to an it is still a dependable choice.

This is a clever strategy, but original. To a large extent, the of Lavida was inspired by its main the popular Buick Excelle Shanghai-VW’s crosstown rival, Derived from Daewoo the Excelle is dressed up like a LaCrosse and the Buick branding is to convince the locals that it is the Chevy class.

Practical but to be recognized as members of a higher is the life (La Vida) of China’s class.

Volkswagen Lavida
Volkswagen Lavida
Volkswagen Lavida
Volkswagen Lavida

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