Shanghai surprise SAE International — Volkswagen Magotan

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Shanghai surprise

Brilliance’s new FSV a Mitsubishi 1.6-L engine and is the version­ of the FRV hatchback that production in mid-2008.­

Buick’s Concept’s seating is upholstered in leather by U.S.-supplier-in-China, Eagle with highly visible stitching.

The S30 small sedan is the in a new line of Dongfeng-branded cars. It is on a modernized version of the local Citroen Fukang (ZX)

The Geely IG city car concept a range of electric, hybrid, and alternative powertrains as options in a yuan ($1465) basic and chassis.

Great Wall was soliciting feedback from journalists on the quality of its new second-generation S5 SUV, destined to be a major model.

Roewe ’s N1 3G concept a wealth of information to attract a new of young networked buyers. first 3G phone network is being rolled out across the

­ Geely and Chery. two of the best-known in China, launched six completely new and 51 new models, as well as revitalized own existing brands, at the 2009 Motor Show.

Great also announced a new brand but much more specialist and upmarket, with four-wheel-drive versions of most of its models, the Peri supermini (H1) all the way up to a off-roader concept, the H7. The original SUV was shown in second-generation form the H5.

Dongfeng. partner of Peugeot-Citroen. Honda. and others announced its own new brand, in the guise of a small the S30. Dongfeng also its own-brand supermini for production this year, as well as and electric car concepts. Dongfeng’s for the show was Chinese Dongfeng, Dongfeng. The wealth of new brands at the show are not only intended to local customers but also to be in export markets.

Geely and rebranded

Geely used the exhibition stand at the show to 22 new models and a new platform strategy will spawn 40 models 15 platforms by 2015. The company not to show any of its existing old guard production models.

Three new and logos were announced in to the new Geely upturned G logo: (a combo of Empire Grand: and power), Gleagle (Global youthful, exciting design), and Englon (England London: noble, and heroic, with a lot of input from Geely’s venture with London International ).

The message was clear: is “New Geely,” soundly by Mike Ma, Geely’s Chief and Director of Design. Ma explained at the Motives conference running at the time as Shanghai Auto: “We to get rid of the old Geely image. We still brand DNA, however.”

isn’t stopping the company massively expanding its current units a year production. “We are and refining our sales and distribution to prepare for the new brands, and we couldn’t to 600,000 to 700,000 units a by 2015 without these new said Company Director Liu Liang.

Chery’s three new brands the arrival of “Big Chery.” The Riich (pronounced ‘ray-chee’ in with the ‘ray’ syllable luxury), Rely, and Karry different vehicle segments, Riich being applied to cars and luxury versions of cars, Rely for MPVs and and Karry for light commercial

The Chery nameplate will to be used on conventional bodystyle vehicles such as the A3 sedan and The A3 is selling 5000 units/month and was at the show by the announcement of a new 2.0-L that uses a Renault four-speed automatic transmission. entered production shortly the show.

Luxury business new direction

The luxury end of China’s auto market is developing in two directions: the conventional high-end and the luxury minivan, with such as GPS, DVD, and leather trim. While current upscale minivans are on long-manufactured-in-China traditional Japanese platforms (such as the Toyota Shanghai GM entered the arena one of the most convincing van as an office

The Buick Business Concept not only a wealth of traditional styling cues designed to attract local buyers but an advanced hybrid powertrain. a luxury soft-touch and leather the concept was styled in-house by GM’s PATAC center an extremely high level of design input.

“Local design is very to the Chinese market; 97-98% of our and stylists at PATAC are Chinese,” Chief Interior Design Michael Stapleton told AEI .

New sedan concepts

The traditional and luxury segment in China is by the Toyota Camry, Honda Audi A6L, and Volkswagen (the Magotan, restyled for Auto 2009), all locally However, Chinese automakers do not to allow overseas brands to the segment without a fight; every domestic exhibitor had executive/luxury sedans on display their own local brands.

fielded the upmarket full-size—4.7 m in) long—Riich A6, which entered production in March, and the A5 sedans targeted at Audi. Concept sedans, all powered by no larger 3.0- to 3.5-L V6 gasoline were displayed by Changan. Geely, Guangzhou Automotive and Toyota’s Chinese joint-venture partner), and Jiang Huai .

a key development

Safety is a big concern in particularly for buyers of small

“The Chinese public has thought of small cars as so we are strongly emphasizing our safe and safety equipment,” Zhang Dong, Geely press told AEi . Indeed, the new Geely supermini comes with ESP by and Chery’s A3 is the first Chinese car to ESP.

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Curtain airbags are beginning to see production in Chinese with the small car lead set by Toyota’s joint-venture Yaris, contains six airbags; a large for any car in China, let alone a supermini.

Geely promises that will not be compromised in small and that every one of its products meet at least the C-NCAP domestic active and passive rating system, modeled on the NCAP) four-star rating, 80% of its cars reaching five

New transmissions

Geely, in a recent managed to purchase an Australian manufacturer in March this

“We have had a lot of problems in the past but things will be better and in the future, Geely founder and Li Shufu, said at the Shanghai conference. We have taken our steps and bought DSI. the automatic transmissions specialist. today, no one in China has really the problem of how to develop and produce transmissions. With our purchase of Geely can confidently solve problem.”

The purchase gives access to a range of conventional ATs and new dual-clutch (DCT) know-how. Two of concept cars at the show listed as having 3.5-L V6 coupled with seven-speed DCT

Ford is also increasing its content in China. Nigel General Manager of Ford Sales in China, announced “EcoBoost turbocharging and PowerShift transmissions will enter in vehicles produced by Changan Mazda in 2010.” The company announced the start of Chinese of its new four-door Fiesta sedan at the

Turbocharging, GDI (gasoline direct VVT (variable valve timing), and EGR gas recirculation) were all in evidence at the show, with some new designs being fielded by Wall, Geely, and Chery. strong partnership with the Ricardo has already resulted in a of light and medium hybrid and now the new Chery Riich A6 executive offers an economical but competitive turbocharged engine that 125 kW (168 hp) and 235 N·m (173 lb·ft) in six-speed and CVT variants.

High-tech for export?

Chery, Geely, and Wall have all engineered EU IV and V high-output turbo and common-rail engines, but the market is still not for diesel in China. The availability of clean-diesel fuel is limited to the rich eastern coastal and some central northern along the Inner Mongolian The vast majority of inland does not have access to fuel, making it difficult for cars to become a reality China. What these will ideally equip the for, however, is their onto the European and other markets when high-volume begin.

Bumper years to

Besides Chery, Geely, and Wall, other Chinese were content to show new and sedan concept vehicles, with a handful of new models for production and sale. They all fresh designs, modern equipment, and highly competitive to suit today’s demanding consumer.

Most automakers, however, to be holding back until the bumper years around At that time, China’s educated, independent, and new-thinking and ’90s generations will be years of age—the ideal age—and there will be than 200 million of them by

While new brands can be risky and careful positioning and strategy, of China’s carmakers are so young and BYD started in 1998, Chery in that they have little in the way of brand identity. As by Mercedes-Benz. BMW. Audi, and foreign heritage brands in identifiable, strongly differentiated are a great asset. China’s haven’t started a moment too to grow the brand heritage they will need to this new wealth.

Volkswagen Magotan
Volkswagen Magotan
Volkswagen Magotan


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