Communication Arts 2013 Interactive Annual Volkswagen Phaeton Singular… — Volkswagen Phaeton

5 Апр 2015 | Author: | Комментарии к записи Communication Arts 2013 Interactive Annual Volkswagen Phaeton Singular… — Volkswagen Phaeton отключены


Volkswagen Phaeton

Volkswagen Phaeton: Singular

#147;The bold concept and production quality of this for Volkswagen lived up to its #145;Singular title.#148;

#151;Dave Curry

production quality is impressive and shocking. The art direction is thorough, the is seamless; it#146;s the Rolls of websites only it#146;s a

Overview: It#146;s fairly knowledge that Volkswagen’s is built at the Transparent Factory in Most people don#146;t what makes the car so special as it happens, the Phaeton had quite a to tell; it led to this interactive that weaves in and out between the and the region#146;s rich cultural The site successfully compares the of past centuries with the way the Phaeton is made today and the perspective of what Volkswagen for beyond

the economical #147;people’s car.#148;

• The project was in development for three

• Content consists of one main a large number of images the factory and Dresden, and a 360-degree viewing of the car.

• Visitors can in a variety of ways through the sit back and watch in auto scrub forwards or backwards at a pace, or use the hotspot breadcrumbs to navigate.

Comments by Doug Schiff

How did project compare with you’ve worked on in the past? starters, this one had a bigger than any other and we had three instead of five weeks to it. That provided the luxury of with B-Reel. Credit to our client who expected a lot but gave us a bit of rope.#148;

What was the most aspect of the project? #147;The of the experience is a heavy four-minute film. We had to figure out how to give a seamless viewing experience of a painful waiting experience. we broke the film into sections, then we streamed in a that, when viewed, time enough for the first of the film to load. While the section plays, there’s of time for the next one to loadÉit out well for the most part.#148;

Volkswagen Phaeton

Credits

Geng Cheng/Michael Chu/Darren Li, art directors

Doug Schiff/Kui writers

Stefan Eriksson/Jonas Volkmann/Pär Wahlund, 3-D designers

Chu, design director

Chu/Darren Crawforth/Leo Liu, directors

Doug Schiff, creative director

Volkswagen Phaeton
Volkswagen Phaeton
Volkswagen Phaeton
Volkswagen Phaeton

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