VW Brings Phaeton Flop Back to U S as Passat Sedan Fades Bloomberg — Volkswagen Phaeton

11 Апр 2015 | Author: | Комментарии к записи VW Brings Phaeton Flop Back to U S as Passat Sedan Fades Bloomberg — Volkswagen Phaeton отключены
Volkswagen Phaeton

VW Brings Phaeton Flop to U.S. as Passat Sedan

Photographer: Michele Tantussi/Bloomberg

AG Phaeton automobile chassis to be added to vehicles in the company’s in Dresden. Close


AG (VOW) plans to bring the Phaeton luxury sedan to the as the carmaker looks to reignite growth in one of the few markets it has been to crack.

The Phaeton, the brand’s expensive model, could be to U.S. consumers in January as VW the car’s return after it seven years ago because of sales. The reintroduction, which complement the rollout of new sport-utility is aimed at showing off VW’s prowess as the lift from the Passat sedan fades.

“A as large as Volkswagen needs a project in the upscale segment,” Executive Officer Martin told Bloomberg at a conference in the hometown of Wolfsburg earlier month, confirming that the will return to U.S. “We’ve seen what to brands that don’t that kind of project.”

The Phaeton, a pet project of VW Chairman Piech. last year about half the volume that the company initially Its U.S. comeback is part of a to spend $5 billion over the three years to roll out new and boost sales in the U.S. deliveries have started to after a two-year burst the 2011 rollout of the Passat and sedans that were for American tastes.


The Crossblue concept, a seven-seat vehicle that would with the Ford (F) Explorer and Highlander, was shown at the Detroit car this year. It’s to be a big seller alongside the Tennessee-made The U.S. push is critical to strategy to surpass General Co. (GM) and Toyota Motor (7203) in global deliveries by

A new version of the Phaeton may be presented at the auto show in January to the response for an eventual rollout, people familiar with the said. The car would share with the Audi A8 sedan and a version is planned, said the who asked not to be named because the are private.

At its current pace, the company come up well short of its of selling 800,000 vehicles in the by 2018. IHS Automotive predicts of 517,000 vehicles to American in five years, missing the by 35 percent.

The company has been ground this year. sales in the U.S. fell 0.9 to 206,792 cars in the first six of 2013, while total vehicle sales in the country 7.7 percent.

‘Give Gas’

shares rose 1.4 percent to euros today in Frankfurt The gain trimmed the stock’s to 1.5 percent this year, the company at 77 billion euros.

The Jetta, Beetle and Passat which fueled VW’s over the past two years, maturity in terms of their cycles,” said Tim Urquhart, a analyst at IHS Automotive. The Crossblue SUV revive growth, while the may offer little help, he

To reinvigorate growth, CEO Winterkorn to Washington last week to off new models to more than 500 and “motivate them to give gas the executive said.

Still, the of the Phaeton could jar Volkswagen’s U.S. strategy of appealing to buyers. The company made the bigger and cheaper than the version to appeal to U.S.

The Phaeton started at $66,700 VW withdrew it. In Germany. the car starts at euros ($92,100). Those would likely mean the would cost more Hyundai Motor Co. (005380) ’s which starts at $59,250. It also rival the $75,100 A8 VW’s Audi unit.

Volkswagen Phaeton


The return of the Phaeton “would be a bad said Jesse Toprak. an for TrueCar Inc. which U.S. auto sales. “No one $80,000 on a Volkswagen. The company has luxury brands that can to that segment,” such as

The 2006 withdrawal of the Phaeton the world’s largest market for vehicles was a move by Wolfgang the head of the VW brand at the time, to losses in the region. The decision trigger his departure because the called into question Piech’s strategy.

The Phaeton was by Piech while he was CEO, the construction of a $238 million factory in Dresden. The plant has one of the city’s top tourist sites the Semperoper opera house, about 90,000 visitors a

White Robes

Production have parquet floors workers wearing white — sometimes even gloves — as they cars by hand. The factory’s eye-catching building is a 40-meter glass tower where Phaetons are parked prior to

VW has already sought to reintroduce the to the U.S. public. In May, the New Philharmonic played a concert at the factory. A raw body frame of a dangled above the stage, the aluminum illuminated by a soft light. The performance featured clanging 43 body parts of the car as of a special arrangement of Finnish Magnus Lindberg’s Kraft for “power”).

In the U.S. VW’s lineup has cost it customers David Smith. The former and Jetta driver wanted a car for his teenage son and two dogs and opted for Highlander in 2011 after VW’s Routan minivan. in the market for a second car and would back to VW if the brand had the right The Phaeton might be stretching it.

I was a kid, VW was always an affordable and that’s what it should he said.

To contact the reporter on this Christoph Rauwald in Frankfurt at

To contact the editor responsible for story: Chad Thomas at

Volkswagen Phaeton
Volkswagen Phaeton
Volkswagen Phaeton

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