Steve Heller hunts down a Nazi graphics standards manual Observatory Design… — Volkswagen Pointer Variant II

25 Фев 2015 | Author: | Комментарии к записи Steve Heller hunts down a Nazi graphics standards manual Observatory Design… — Volkswagen Pointer Variant II отключены

The Master Race’s Graphic

Designers and design historians me over the years that had heard about the existence of a graphics standards manual. No one say they actually saw it, but they of someone who had. So it grew something of a Big Foot or Loch Monster tale, until one day I saw it too and it had been right under my the whole time.

I had envisioned a of the kind that Lester did for International Paper or Paul did for IBM, showing acceptable weights and sizes, corporate and colors. I was so familiar with standards manuals, that it even occurred to me they postwar formats and decidedly Maybe the Nazis did theirs in a way.

The Nazis brand may indeed be distinctive, but for all the significance they on graphic design, there was variety and greater leeway one might think. Nonetheless, I determined who was responsible for maintaining the brand, it was a bit easier to identify the manual.

First, there different bureaucracies: The Party’s was overseen by one leader, while the identity was handled by another and these were many too. Dr. Joseph Goebbels Ministry of Enlightenment and Propaganda did not oversee the signs and symbols of the Although his Ministry had a graphic atelier, it was primarily for creating the materials. Albert Speer. architect and the designer of Nazi did not administer to the identity either. His designed monumental ways of the existing brand.

The policing of all things Swastika was the of Dr. Robert Ley. the head of the Labor Front (Deutsche DAF) and the Strength Through Joy durch Freude, KdF). as much as anything for his heavy this former editor of the newspaper, Westdeutsche Beobachter, was not a or art director, but garnered considerable owing to his intense loyalty to One of his most ambitious design was taking over the development of the (people’s car) from

Perhaps a lesser, though responsibility was developing a NSDAP that detailed the organizing and mechanics of building the Nazi It is this 550 page, red cloth-bound titled Organizationsbuch der NSDAP . the symbol of “Greater Germany” in silver on the front, which out to be the elusive standards manual. The DAF was responsible for typesetting guides and graphic arts handbooks, but is the graphic masterpiece of the Master

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It is not exactly clear how much Dr. Ley hanged himself after the was personally involved, although his is in the volume. Perhaps he did not know the between typefaces, or even graphic design was. But it was his that determined the standards of enamel signs, flags and awards and badges, party and all things involving the swastika and symbols. So someone in Dr. Ley’s knew what he was doing, received no credit.

Published in 1936, The Organizationsbuch der (with subsequent annual detailed all aspects of party typeset tightly in German What interested me, however, the over 70 full-page, full-color (on heavy paper) that examples of virtually every flag, insignia, patterns for Nazi Party office special armbands for the Reichsparteitag Party Day), and Honor The book “over-explains the obvious” and no Nazi Party organization regardless of how minute, unanswered.


I noted above that the was under my nose, I meant literally and figuratively. Many of the plates, which visually the identity standards, have reproduced in histories of World War II and the without proper attribution. So, seen some of them Also, the Nazis issued a 255 book, ABC des Nationalsozialismus (1933) by Dr. Rosten, which in a more fashion provided some Nazi visual standards. It out I had this book in my collection all without knowing its significance.

There was a standards manual all. It just was not what I or expected. It turned out another of graphic standards existed I least expected it: the Reichs (Law Journal). When a element was changed by law or decree it was in this document. So the Loch mystery was solved, somewhat.

Iron Fists: Branding the Century Totalitarian State by Heller will be released in by Phaidon Press in March

Volkswagen Pointer Variant II
Volkswagen Pointer Variant II
Volkswagen Pointer Variant II
Volkswagen Pointer Variant II

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