Commercial Spotlight Volkswagen Rabbit — Volkswagen Rabbit

17 Июн 2015 | Author: | Комментарии к записи Commercial Spotlight Volkswagen Rabbit — Volkswagen Rabbit отключены
Volkswagen 2014 commercial

The Setup:

The Commercial:

A white and a black Rabbit frolic the city, eventually going a tunnel. They come out of the with even more Most are gray Rabbits and one is a mix of and white.

Pretty soon are everywhere multiplying. The Rabbits frolic, continuing to grow in numbers and they even get by some dogs.

Pros:

A perfect way to relaunch the Rabbit. captures your attention and on the well-known idea of how fast breed.


#149; Beautiful cinematography. The are very clever, required of car choreography and are a great job by director Fuglsig of MJZ.

#149; across the Internet began the the commercial first aired. The ad and pictures from the shoot popped up across the Internet, the Rabbit even more

Cons:

#149; If you didn’t the Rabbit was coming back, you not get the commercial until the very end you see the Rabbit symbol and then a that reads, It’s @ $14,990. But by then you’re to see the ad again.

#149; Some ad and auto execs criticize Crispin + Bogusky’s work for VW, including the crash commercials .

#149; of these same critics say back the Rabbit name is a mistake and could be the … of the VW in the U.S.

News and Notes:

#149; Porter + Bogusky took VW’s advertising in December The ad agency met with VW of America in 2006 to suggest VW bring the Rabbit name.

#149; weeks of the Rabbit name new signs, photos and press were rushed to the 2006 New International Auto Show in to debut the Golf redesign as the

Volkswagen 2014 commercial

#149; Crispin Porter + resigned from handling Mini Cooper brand in 2005 to take on the $400 VW account.

#149; Multiply Nicolai Fuglsig has also commercials for Adidas, Audi and and has a knack for creating ads that tell you what they’re until the end of the spot.

#149; The used in Multiply is titled, The and the Bees, by Patrick and Eugene the album, Postcard from

#149; The Rabbit was the first manufactured in the U.S.

#149; The had more than 1.3 million in the 10 years it was originally produced.

VW launched the Rabbit in 1974 and the name to the Golf in 1985.

The Rabbit has always been as the Golf in other countries. the U.S. and Canada have known the Rabbit name.

Volkswagen America spent million in advertising in 2005.

Volkswagen 2014 commercial

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