Commercial Spotlight Volkswagen Rabbit — Volkswagen Rabbit

17 Июн 2015 | Author: | Комментарии к записи Commercial Spotlight Volkswagen Rabbit — Volkswagen Rabbit отключены
Volkswagen Rabbit

The Setup:

The Commercial:

A white and a black Rabbit frolic the city, eventually going a tunnel. They come out of the with even more Most are gray Rabbits and one is a mix of and white.

Pretty soon are everywhere multiplying. The Rabbits frolic, continuing to grow in numbers and they even get by some dogs.


A perfect way to relaunch the Rabbit. captures your attention and on the well-known idea of how fast breed.

#149; Beautiful cinematography. The are very clever, required of car choreography and are a great job by director Fuglsig of MJZ.

#149; across the Internet began the the commercial first aired. The ad and pictures from the shoot popped up across the Internet, the Rabbit even more


#149; If you didn’t know the was coming back, you might not get the until the very end when you see the symbol and then a font reads, It’s back @ But by then you’re anxious to see the ad

#149; Some ad and auto execs criticize Crispin + Bogusky’s work for VW, including the crash commercials .

#149; of these same critics say back the Rabbit name is a mistake and could be the death of the VW in the U.S.

News and Notes:

#149; Porter + Bogusky took VW’s advertising in December The ad agency met with VW of America in 2006 to suggest VW bring the Rabbit name.

#149; weeks of the Rabbit name new signs, photos and press were rushed to the 2006 New International Auto Show in to debut the Golf redesign as the

Volkswagen Rabbit

#149; Crispin Porter + resigned from handling Mini Cooper brand in 2005 to take on the $400 VW account.

#149; Multiply director Fuglsig has also directed for Adidas, Audi and Sony and has a for creating ads that don’t you what they’re advertising the end of the spot.

#149; The song in Multiply is titled, The Birds and the by Patrick and Eugene from the Postcard from Summerisle.

The Rabbit was the first Volkswagen in the U.S.

#149; The Rabbit had more 1.3 million sales in the 10 years it was produced.

#149; VW launched the in 1974 and changed the name to the in 1985.

#149; The Rabbit has been known as the Golf in countries. Only the U.S. and have ever known the name.

#149; Volkswagen spent $337 million in in 2005.

Volkswagen Rabbit

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