Blog — Christopher Clark — 2014 Volkswagen Tiguan

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2014 Volkswagen Tiguan

On @LondonMusicHall and the #deadmau5 turning

In October, 2010, many of the students I teach at Western were beside themselves excitement. They were forward to a concert in downtown by an artist whose name my spell checker: deadmau5.

live at iTunes festival Roundhouse, Camden, 2012.

For deadmau5 is pronounced ‘Dead That is something closer to knowledge today, after Mr. appeared on the Grammys in 2012 other high-profile venues. I discovered what exactly he on stage that excites so fans. He’s a DJ and one of the pioneers of house music, aka electronic music.

Like another music also named Zimmerman a of generations earlier, Niagara native Joel Zimmerman a catchier name with to launch his career.

Early in London promoter Derek started talking to London Hall owner Mike about bringing deadmau5 to and staging an event unlike the city had ever seen. had been doing this in for years, but it hadn’t been here,” Hsiung recalls.

I to Hsiung when I was writing Manuel and the Music Hall for month’s Business London cover story.

London Hall has become one of the country’s and most popular live venues, gaining the respect and of artists, agents and promoters Canada. It will host 275 this year, entertaining 200,000 people in the process. A last fall transformed an popular venue into worthy of its recent nomination for Top Venue at the Canadian Music and Industry Awards in Toronto.

Four years ago, and Hsiung envisioned a huge tent party, headlined by As Hsiung says in this story, “It was crazy. Half the buying tickets for $40 or $50 had no idea they were buying.” sold 6,000 tickets and a party that impressed not the crowd under the tent night, but plenty of influential in the Canadian music scene.

2014 Volkswagen Tiguan

Reading student accounts of the I quickly realized how popular and deadmau5 was and is. What I didn’t was how the event had burnished the reputation of the Music Hall, putting it in the big from that day forward. As says, it took years to a reputation for excellence among and promoters. “They need than just the space. need perfection. They’re 500-1,000 shows a year and have time for mistakes.”

The show was the biggest and best of the Music Hall’s ability to perfection. Of course, it also expectations, something Manual and realized immediately.

“We looked at each other night and asked, ‘What What would people after that,” Hsiung What followed was an ongoing that stages an annual Party the first week of and an annual Tent Party coincides with Western’s weekend, both of which to be popular among students at and Fanshawe College.

The original concert demonstrates precisely how and why the Music Hall has achieved it has in the last nine years. the beginning, when he opened the venue Rum Runners next to his tag business, Mike Manuel has big and remained steadfastly focused on those dreams. When Rum was sitting empty for weeks at a he resisted the temptation to simply up as a night club. “We were a booking events. We stayed to that philosophy, even we were empty for a whole

When he converted the larger tag operation into the London Hall, continuing Rum Runners he ran the operation with a level of that impressed everyone he with. Word started to throughout the music community: was a venue worth playing. year, Manuel spent $1-million to renovate the venue something rather spectacular. out Steve Martin’s excellent in Business London to see for yourself.

Or get to the venue itself. It’s the of London’s music scene, and of a secret every day.

2014 Volkswagen Tiguan
2014 Volkswagen Tiguan
2014 Volkswagen Tiguan
2014 Volkswagen Tiguan
2014 Volkswagen Tiguan

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