Why is the VW California not available in the USA ? Wild about Scotland — Volkswagen Vanagon syncro

7 Фев 2015 | Author: | Комментарии к записи Why is the VW California not available in the USA ? Wild about Scotland — Volkswagen Vanagon syncro отключены
Volkswagen Vanagon syncro

Wild about Scotland

Why is the VW not available in the USA ?

A while ago I read the VW California is not in California … or any other US State for matter.  It’s not altogether what the reasons are so I thought I’d dig a deeper.  There certainly to be anecdotal demand for such a among prospective US buyers the comments I’ve seen.  So it for sale in the US ?

VW’s approach in the US be focused on filling niche as described in this post on Todd blog .  While earlier of the ’60s and ’70s, the T3 Vanagon and the T4 were all successful to varying appears that the growing for SUVs and people carriers in the significantly changed the nature of consumer In spite of VW positioning the Eurovan in the a family-oriented people carrier much more space ‘similar’ American SUVs, SUVs won the and VW increasingly found unable to carve out a niche of volume.


Photo credit – Wikipedia

In 2003 the Eurovan was withdrawn and with the Tourag SUV.  But it a big success.  Some years partnered with Chrysler to to rebadge the Town Country into the Routan which, in of significant discounting and marketing, sold less than 15, 000.  So no VW has been available for sale in the US 2003.

Photo credit – Commons.Wikipedia.org

possible reason for VW’s of success in gaining a foothold in the US is At current exchange rates, the VW would probably have a tag of around $65,000 and possibly I have read that an 25% tariff is imposed on light imported from Germany and – the so-called “chicken tax”. it was introduced in response to restrictions on the of US chicken during the cold war of the While a little bizarre is plausible … but doesn’t exactly why VW buses were so successful in the in the ’60s and ’70s, when the tax applied.

So it seems that American tastes, the presumed lack of in the niche camper market and high prices all combine to it not worth VW’s while to the California in the US.  In the meantime, VW have to make do with older vans on the road, through specialist sellers as Poptopheaven.com  or attempting to import T5s Europe.

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However, given strong VW loyalty – as witnessed by the interest in The Bus and VW’s current efforts to on VW owners’ emotional bonds VW cars and buses — I do if VW have mis-judged the commercial potential of the in the States.

Postscript

Given the of different potential explanations for VW position, and prompted by the various to my blog post below, I VW USA to ask them directly why they offer the VW California for sale in the They responded:

“ There are currently no plans to a VW conversion van to the U.S.  One of the downsides of an importer for the U.S. market is it is not always feasible to sell model available in other Circumstances are not favorable to bring a van* into the U.S. and have it be priced competitively in its “.

(* I did point out that the California a conversion van …).

Volkswagen Vanagon syncro

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