Super Bowl sets Twitter record as Volkswagen launches social war room… — Volkswagen Worker

19 Июн 2015 | Author: | Комментарии к записи Super Bowl sets Twitter record as Volkswagen launches social war room… — Volkswagen Worker отключены
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No big winners in the social Super but brands work hard for

Computerworld — The Super may have set a record for Twitter, but it was a game for companies trying to big on social media.

Sunday’s Bowl game between the Seahawks and the Denver Broncos was a so it may have been a bit of a letdown for fans around the country. But it a letdown for social media .

networks — mainly but also Facebook and Google + offered up a Super Bowl within the party.

As fans snacked on dip and hot wings in friends’ living rooms, tweeted and posted comments their parties and about big as well as big goofs, in the game.

has evolved into the premier social media tool, Patrick Moorhead, an analyst Moor Insights Strategy. like that referee or loved the play? Tweet it and instant feedback across the It’s very easy to away and tweet for 45 seconds.

Blau, an analyst with Inc. noted that for big like the Super Bowl, no longer enough to just and jeer with the people next to you. People to reach out to a wider audience.

The Super Bowl has been a popular event for decades, said. Combine that how social networking is growing and it makes sense that people are going to be turning to communications for sharing their own feelings and thoughts about they’re seeing on television.

reported more than million tweets were about the game and halftime Despite the one-sided game and the of a mid-game blackout, the Super garnered more tweets last year’s game, brought in 24.1 million

In comparison, 31 million tweets posted the day of the 2012 presidential Last week’s State of the address brought in 1.7 million .

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Companies, like Volkswagen, and Priceline, were trying to sure some of those focused on their own brands.

for instance, had set up a war room filled social media monitors, writers and a production crew so could catch any big trending on Twitter and take advantage of by coming out with their own tweets and videos.

For instance, when Denver was little progress against a Seattle, Volkswagen tweeted, in there, Denver, and posted an YouTube video of two Volkswagen furiously trying to come up a solution to Denver’s losing


Luckily for Volkswagen, just later, Denver finally got points on the score board and the answered with, Denver Our plan is working! That’s the of German engineering. #Touchdown.

Raashee Erry, media and planning manager for Volkswagen, their timing was spot on.

It was in with our strategy, she told . We weren’t playing favorites, but we saw an to boost the conversation, boost the We had a lot of fun. We got what we set forth to do and all in all it really well.

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