The Chosun Ilbo (English Edition) Daily News from Korea German Carmakers… — Volkswagen XL1

2 Май 2015 | Author: | Комментарии к записи The Chosun Ilbo (English Edition) Daily News from Korea German Carmakers… — Volkswagen XL1 отключены
Volkswagen XL1

German Carmakers Battle It Out in

The Korean market for imported is growing more than 25 a year, surpassing other here by a huge margin. In a record 15,777 imported were sold in Korea, and a later the record was shattered 16,700.

At the center of the explosive are the three biggest German BMW, Mercedes-Benz and Volkswagen, account for 54 percent of the foreign car in Korea.

BMW, Mercedes-Benz and saw sales surge 31 percent in the four months of this compared to the same period of Competition between the three is intense, with BMW’s dominance being seriously

At the helm here are BMW Korea CEO Kim Mercedes-Benz Korea CEO Britta and Volkswagen Korea CEO Thomas

From left, Britta Kim Hyo-joon, and Thomas Kuehl

has been trying to attract Korean consumers since she was CEO in March last year, compact models including the compact A Class and four-door CLA rather than relying on big In the second half of this Mercedes-Benz will start the compact GLA SUV here.

Kim at BMW is focusing on future growth like the i3 electric model. The i3 is largely from carbon-fiber while its interior is upholstered natural fabrics.

Volkswagen’s has his sights set on utility. This can be in his decision to introduce the XL1 plug-in model in February, which can run than 100 km on just a liter of Although no date has been set for Volkswagen held launch for the car in nine Korean cities.

Volkswagen XL1

Their battles have not without consequences. Last the Mercedes-Benz E220 CDI sedan the BMW 520d to become the top-selling car in Korea. A total of 628 E220s sold last month to 599 520ds.

Volkswagen’s compact SUV has been catching up quickly BMW.

Mercedes-Benz saw its monthly sales 3,000 vehicles in April for the time ever in Korea and now for 19.8 percent of the Korean for imported cars, just 1.9 points behind BMW.

If trend continues, it could CEO Kim Hyo-joon’s reputation for keeping BMW at the top for 14 said one industry insider.

The styles of the two German CEOs is getting a lot of attention. Kuehl, a soccer player, had each Korea employee drive all of its for a month since he was appointed in last year, because he them to be thoroughly familiar the products they are flogging.

Seeger visited each dealership and service center to listen to the ideas of her staff her first three months as


Volkswagen XL1
Volkswagen XL1
Volkswagen XL1
Volkswagen XL1

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