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The Chosun Ilbo (English Edition) Daily News from Korea German Carmakers… — Volkswagen XL1

2 мая 2015 | Author: | Комментарии к записи The Chosun Ilbo (English Edition) Daily News from Korea German Carmakers… — Volkswagen XL1 отключены
Volkswagen XL1

German Carmakers Battle It Out in

The Korean market for imported is growing more than 25 a year, surpassing other here by a huge margin. In a record 15,777 imported were sold in Korea, and a later the record was shattered 16,700.

At the center of the explosive are the three biggest German BMW, Mercedes-Benz and Volkswagen, account for 54 percent of the foreign car in Korea.

BMW, Mercedes-Benz and Volkswagen saw surge 31 percent in the first months of this year to the same period of 2013. between the three brands is with BMW’s traditional being seriously threatened.

At the here are BMW Korea CEO Kim Hyo-joon, Korea CEO Britta Seeger and Korea CEO Thomas Kuehl.

left, Britta Seeger, Kim and Thomas Kuehl

Seeger has trying to attract younger consumers since she was appointed CEO in last year, introducing models including the sleek A Class and four-door CLA coupe than relying on big sedans. In the half of this year, will start selling the GLA SUV here.

Kim at BMW is focusing on future growth like the i3 electric model. The i3 is largely from carbon-fiber while its interior is upholstered natural fabrics.

Volkswagen’s has his sights set on utility. This can be in his decision to introduce the XL1 plug-in model in February, which can run than 100 km on just a liter of Although no date has been set for Volkswagen held launch for the car in nine Korean cities.

Volkswagen XL1

Their battles have not without consequences. Last the Mercedes-Benz E220 CDI sedan the BMW 520d to become the top-selling car in Korea. A total of 628 E220s sold last month to 599 520ds.

Volkswagen’s compact SUV has been catching up quickly BMW.

Mercedes-Benz saw its monthly surpass 3,000 vehicles in for the first time ever in and now accounts for 19.8 percent of the market for imported cars, 1.9 percentage points behind

If this trend continues, it dent CEO Kim Hyo-joon’s reputation for BMW at the top for 14 years, said one industry

The leadership styles of the two German is also getting a lot of attention. a former soccer player, had Volkswagen Korea employee all of its cars for a month since he was in September last year, he wanted them to be thoroughly with the products they are

Seeger visited each dealership and service center to listen to the ideas of her staff her first three months as


Volkswagen XL1
Volkswagen XL1
Volkswagen XL1
Volkswagen XL1

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